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A Beautiful Choice


Flitting, rather than quitting, is the latest freedom plan for smokers who want to reduce the harm of tobacco without having to completely break with cigarettes.

Based on the wisdom that “If you encounter an impossible obstacle, go round it!”  Flitting changes the rules of the game by allowing you to ‘keep the best and vape the rest’.

Instead of smoking a pack a day, as so many do, flitting is a way of reducing your daily intake to the two or three cigarettes that really move your world, while enjoying the clean nicotine of ecigs for all those other ’pleasurable moments’ of your day.

Flitting is particularly helpful for ‘trapped smokers’ — often those in their late thirties who have already made several quit attempts, and now live in a love-hate relationship with tobacco.

Flitting - A Beatiful Choice sets out a manageable path from dependency to autonomy using an incredibly simple approach. It’s available for $9.95 on Amazon Books, so why not check it out!

Welcome to the pleasure of Flitting ;)

James Cullinan was first captivated by the challenge of how one breaks free from tobacco a decade ago, when as a specialist in innovation, he was brought–in to help develop the NiQuitin Mentor Programme for GlaxoSmithKline. The programmes he helped develop in 2004 achieved quitting success rates of around 75% in two successive cohort studies based at University College London Hospital. These were extraordinarily high success rates for any programme based on Nicotine Replacement Theory.

Over the next decade, James went on to author two more programmes designed to help individuals win the ’mind game’ of becoming smoke–free. Re-so-lute was designed for corporations and Se-la-vie for individuals. Both programmes leveraged James' background in change management in the Business Transformation practice of KPMG Consulting in London.

In 2011, when James first became aware of ecigs, he co-founded SwissVapour and was responsible for developing ESTEEM, a premium ecig brand, which the company sold in a private transaction midway through 2014.

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